Loved by parents.

The more a toy does, the less your child does. While there’s certainly room in the world for battery-operated, push-button gizmos. But simple toys require children to actively, imaginatively engage. Open-ended play is exactly what we want our kids to be: happy, healthy, good. There is no right or wrong answer, no end goal and no instruction. Children can therefore learn to be more creative and so grow in confidence.

As kids’ creations take shape, their world of wonder expands.